eLISE

FUENTES

eLISE

FUENTES

eLISE

FUENTES

CREATIVE PRODUCT and operations

✦ AVAILABLE FOR NEW PROJECTS

With over 15 years of experience leading creative teams and shaping end-to-end product experiences, I specialize in delivering user-centered solutions, building scalable design systems, and driving cross-functional alignment. My approach blends strategy, visual design, and product fluency to connect creative work to real impact. I foster a collaborative, curious culture and mentor teams to grow in craft, confidence, and bold, purposeful thinking.

With over 15 years of experience leading creative teams and shaping end-to-end product experiences, I specialize in delivering user-centered solutions, building scalable design systems, and driving cross-functional alignment. My approach blends strategy, visual design, and product fluency to connect creative work to real impact. I foster a collaborative, curious culture and mentor teams to grow in craft, confidence, and bold, purposeful thinking.

  • EXPEDIA ✦ SKINNY POP ✦ SUBWAY ✦ HOTELS.COM ✦ GRADGUARD ✦ APOTHIC WINE ✦ FONTSHOP ✦ VRBO ✦ STUBBS BBQ ✦

  • EXPEDIA ✦ SKINNY POP ✦ SUBWAY ✦ HOTELS.COM ✦ GRADGUARD ✦ APOTHIC WINE ✦ FONTSHOP ✦ VRBO ✦ STUBBS BBQ ✦

RECENT CASE STUDIES

FRAMEWORKS
FRAMEWORKS
Product Design
Product Design

Primary

Primary

distinguishing

distinguishing

attributes

attributes

Creative solutions shaped by experience and insights.

Creative solutions shaped by experience and insights.

See Detailed Skills

As a Product Director, I create visually engaging, user-centric solutions by combining design and UX with scalable, code-based systems to optimize performance, ensure accessibility, and maintain brand consistency across evolving digital touchpoints.

As a Product Director, I create visually engaging, user-centric solutions by combining design and UX with scalable, code-based systems to optimize performance, ensure accessibility, and maintain brand consistency across evolving digital touchpoints.

Design & UX

I build and design user-centric solutions that blend UX with scalable systems to optimize performance, ensure accessibility, and maintain brand consistency.

Tech & Dev Integration

I merge development, ML, and data into creative work to build scalable, accessible systems and deliver personalized, high-impact solutions across global brands.

Operations & Leadship

I lead creative operations by building efficient systems, empowering teams, and aligning creative vision with strategic goals to drive impactful, cross-functional collaboration.

Channels & Lifecycle

I design for digital mediums across the full marketing lifecycle, creating cohesive, high-impact experiences that drive engagement at every stage of the customer journey.

  • 15

    Years of Experience

  • 10

    Years of leadership

  • 150+

    Cross-functional partners

  • 14

    Direct Reports

  • 30+

    Brand Associations

  • 15

    Years of Experience

  • 10

    Years of leadership

  • 150+

    Cross-functional partners

  • 14

    Direct Reports

  • 30+

    Brand Associations